Cycling industry veteran Dave Brown, director of Bicycle Power Trading (BPT) and the BPT team are still as excited about grassroots racing as they about top-tier tech. But then again, Brown isn’t your average bike industry exec. Bringing Bicycle Power Trading’s involvement with the Cycle Lab Schools MTB Series isn’t just business, it’s rooted in a personal journey that took him from a junior racer to stints with teams like the German Raiko Argon and French feeder club VC la Pomme. This background helps give BPT a unique perspective in understanding why supporting the youth is crucial for the entire cycling ecosystem.
Bicycle Power Trading, established in 2004, has built its reputation on bringing cutting-edge performance cycling accessories and technology to South Africa. They’re all about giving riders, from weekend warriors to aspiring pros, access to the best equipment. But it’s not just about selling gear. Their commitment to supporting the Cycle Lab Schools MTB Series showcases a profound understanding of the sport’s longevity and growth.
Brown’s personal history is a testament to the power of junior development. As a young rider, he honed his skills and passion for cycling, eventually racing internationally. This journey, from local trails to European roads, instilled in him the understanding that talent needs nurturing, and a solid foundation is paramount. The Cycle Lab Schools MTB Series provides exactly that – a safe, well-organized, and competitive environment for young riders to fall in love with mountain biking. With over 2,000 young racers and growing, the series is a vibrant breeding ground for future champions and lifelong cycling enthusiasts.
For BPT, their involvement goes beyond a simple sponsorship. They understand that for the cycling industry to thrive, it needs a continuous influx of new riders. By supporting events like the Schools MTB Series, brands like Bicycle Power Trading are directly investing in the future of the sport. It’s about inspiring the next generation, making cycling accessible, and being part of creating a pipeline of talent that will eventually become loyal customers, ambassadors, and perhaps even the next cycling legends.
The philosophy is clear: a thriving industry needs a strong base. His experiences with teams like Raiko Argon and VC la Pomme highlight the disciplined and structured environments that help riders reach their potential. The Cycle Lab Schools MTB Series mirrors this, offering a platform where kids can develop skills, learn sportsmanship, and experience the thrill of competition. This isn’t just about selling power meters and high-end components; it’s about ensuring that the passion for two wheels continues to burn brightly for generations to come and grow beyond a niche sport. It’s a win-win: the kids get to ride and race, and the industry secures its future.
